Thoughts & Quotes About “Innovation”

The Business Dictionary defines “Innovation” as the process of translating an idea or an invention into a product or service that creates value.
Innovation requires thinking outside the box to create ideas that are capable of replication at an economical cost and must also satisfy a specific business need. Innovation must show a significant positive change that can be adapted easily.


Seth Godin, the author of 18 best selling books who writes about Innovation, way ideas spread, marketing, leadership states Innovation as –
It’s all a mistake…until it works. That’s what innovation is. Mistakes, experiments, mis-steps. Until it works.The process isn’t to avoid the things that don’t work. Because that means avoiding the things that might not work…Instead, our job is to eagerly embrace the mistakes on the road to the impact that we seek.
Here are some powerful quotes and thoughts on “Innovation” from various influential leaders across different organizations who adapted an outside the box thinking to create innovative products and services.


  • Innovation is having the courage to make bets on new categories and experiences. – Howard Schultz (Chairman & CEO of Starbucks)
  • Innovation happens because there are people out there doing and trying a lot of different things. – Edward Felten (Deputy U.S. Chief Technology Officer)
  • Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. – Steve Jobs (Co-founder, chairman, and former CEO of Apple Inc)
  • Innovation is the process of turning ideas into manufacturable and marketable form. – Watts Humprey (American Software Engineer)
  • If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect. – Steven Johnson (American popular science author & Media theorist)
  • A key ingredient in innovation is the ability to challenge authority and break rules. – Vivek Wadhwa (American Technology Entrepreneur)
  • Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. – Peter Drucker (American Management Consultant, Educator, and Author)
  • Mindless habitual behavior is the enemy of innovation. – Rosabeth Moss Kanter (Professor of Business at Harvard Business School)
  • Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. – William Pollard (Physicist & an Episcopal Priest)
  • The key is to embrace disruption and change early. Don’t react to it decades later. You can’t fight innovation. – Ryan Kavanaugh (American Businessman & Film Producer)
  • The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company. – Ginni Rometty (American Business Executive & President and CEO of IBM)
  • Innovation and best practices can be sown throughout an organization – but only when they fall on fertile ground. – Marcus Buckingham (New York Times Best-selling Author, Researcher, Motivational Speaker)

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